I’m sure you’ve seen them pop up on Insta – those strange, seemingly made up holidays. International Waffle Day or Random Act of Kindness Day. And while they might seem trivial, they’re trends and trends SPREAD. People tag their friends, or share content they like. If you can make that YOUR content – it’s the most powerful kind of marketing.
IF SOMEONE SHARES YOUR PHOTO, ITS FREE ADVERTISING FOR YOUR BUSINESS TO A “WARM” AUDIENCE.
Someone who likes your content sharing it with someone else they think will like it – or even better, sharing it with everyone who follows them? There isn’t better exposure than that – and the best part? It’s free.

With everything going mobile and with social media more important than ever – it’s time to stop worrying only about traffic or SEO and start focusing on social shares.

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MARCH 8TH – INTERNATIONAL WOMENS DAY
This is a HUGE holiday – and not one to be missed. Creators, entrepreneurs, and women everywhere are sharing content. And those who aren’t able to make their own (or want to support fellow female bosses) will definitely be re-sharing anything Women’s Day related.

This is also an important one because people are involved: they’re actively searching the hashtags, they want to post something in support. There aren’t many days where people really want to share your content – this is one of them. You’ve got to capitalize on it.  See below for some of the content we created for IWD.

Don’t forget to follow us on Insta – we always share upcoming Holidays AND give you innovative content ideas that you can use to help you gain traction. Remember: using these holidays to create engaging content that get SHARES is free publicity and name recognition for your business. They’re not just silly dates, they’re opportunities for your brand to grow.

SOMETHING TO REMEMBER? PEOPLE LOVE TO SHARE ABOUT THEMSELVES – ESPECIALLY IF IT MAKES THEM LOOK GOOD. THATS WHY STORY TEMPLATES (LIKE MINE ABOVE) ARE REALLY POPULAR.

MARCH 17TH – ST.PATRICKS DAY
This is an actual Holiday recognized in many parts of the world – so it’s another one to watch out for. Because of the signature green, it might be hard to work this one into your branding but, again, people are watching and likely WANT to share something to mark the day.

Stories would be great for this one – maybe not an interactive template – but simply something that marks St. Patricks Day. Points if it’s funny! Here’s a few examples of what I have up my sleeve:

MARCH 20TH – EARTH DAY

Another one to watch – Earth Day is widely recognized and cared about. People are becoming increasingly environmentally conscious and so many celebs support the cause. It would be a great idea to share some celebrity quotes from the big-name activists or statistics about the planet – people love sharing both of these types of content!

MARCH 23RD – PUPPY DAY
Another great benefit of these fun holidays? They allow you to show off your PERSONALITY which is a big deal for potential followers or buyers. Gone are the days when we buy products because a brand shows off the features – we buy EMOTIONALLY from people we trust, or brands we connect with.

You can’t really relate to some anonymous bigwig – people like buying from the small business owner, someone they feel like they know. So days like Puppy Day can be a great way to show off an element of your personal life. For example, check out MY amazing puppy, Hank:

OTHER IDEAS (or if you don’t have a puppy of your own):

– Funny dog photos or dog memes.
– A quote image with a quote about dogs. Below are a few that I love:

  • “Everything I know I learned from dogs.” – Nora Roberts
  • “If there are no dogs in Heaven, then when I die I want to go where they went.” – Will Rogers 
  • “Dogs have given us their absolute all. We are the center of their universe. We are the focus of their love and faith and trust. They serve us in return for scraps. It is without a doubt the best deal man has ever made.” – Roger A. Caras

If you are trying to get custom logo clients, make a sample logo design for a made-up Waffle House to show off your skills. Same goes for web design or branding. There are ways to incorporate these ideas into your business!

MARCH 23RD – WAFFLE DAY

Betcha didn’t know Waffle Day existed. It’s actually a Swedish holiday – but I’m in because I don’t need an excuse to indulge in some waffles + syrup. Again, this could be a good chance to show off your personality.

A REALLY important tip: some of you might be thinking “well my brand isn’t like this” or “my community won’t benefit from something like this” – you can always ADAPT it to fit your style. For example, use them as prompts. If you’re a graphic designer, show off your design skills with a Waffle Day inspired design. If you are trying to get custom logo clients, make a sample logo design for a made-up Waffle House to show off your skills. Same goes for web design or branding. There are ways to incorporate these ideas into your business!

Feeling stuck because you don't have enough content?

GET FREE STOCK EVERY MONTH

Get 10 images now and more on the first of each month - mockups, graphics + more. Trust me, it'll be the best decision you make for your biz!