It’s pretty common knowledge by now that a fast website leads to more viewers, more subscribers, and more sales. Your potential customers have short attention span – if your website takes too long to load, they’ll move right along.
As basically all online business industries get more and more competitive, it’s really important to outperform the competition – and website load time is no exception.
All of the content on your website is data that needs to be loaded whenever someone visits your website. Text loads quickly – so try avoid putting images where you could make the same point with text. Photos have to be fetched from their home on the web and displayed on your page – so it takes your site some work to make them appear. Big images have A LOT of data that needs to be fetched, so they process slowly. Making sure your images aren’t unnecessarily large is key to making your website run more quickly and smoothly.
I have a few favorite tools for this – and I’ve compiled them all below with some instructions! If you want to learn more about speeding up your website, check out this blog post for a full explanation of what bogs your site down and a list of tips, tricks, and suggestions that make a bigger difference in your site load time!
1. LEAVE IT TO THE PROS WITH A PLUGIN
If you’re a WordPress user, which I highly recommend, there are some free plugins available that will resize images for you! They even take device adaptability into account so you never have to worry about your images looking crappy on bigger screens. If you’re a set-it-and-forget-it type of person, or you have lots of images that need to be resized differently, then a plugin is probably the best option for you. I use Short Pixel because I think it’s the easiest + best option.
♡ With Short Pixel, you can resize 100 images a month for free. That’s probably more than most websites need so there is no harm in trying it out for free!
♡ If you want to see what kind of difference Short Pixel can make for your site, try their free Image Compression Test. You just input the link for any page on your website and SP will find the images, compress them, and tell you how much space you could be saving. You can even see how they compressed each photo + compare the before + afters to make sure there is no quality loss.
2. DO A BIG GROUP OF PHOTOS AT ONCE
Bulk Resize is a free program that can resize 150 images in 60 seconds. This is what I use the most because I’m dealing with big collections of photography and I love that it’s 100% free and so easy to use.
You may not find Bulk Resize useful if you’re dealing with lots of images that are already different sizes and you need them shrunk at different percents and dimensions. This tool is most useful if you had a big group of photos that have the same dimensions and need to be resized in the same way. If you have lots of photos that are already different sizes and have different resizing needs, you may want to do them one at a time with BeFunky, or check out my next recommendation below.
♡ Check the sidebar. They provide lots of different options for picking your new image size.
♡The only option I don’t recommend using is Exact Dimensions. Unless you really know what you’re doing, you could mess up the ratio of your image and some parts of your photo could become squished or stretched. All of the other options protect the image ratio and I’ve had luck with all of them, depending on my purpose.
3. RESIZE ONE AT A TIME WITH BE FUNKY
Be Funky is the best tool if you’re not looking to resize lots of images at once. I really like that you can see and scale the photo as you’re resizing it. It makes it really easy to play around with the dimensions until you get it right!
♡ This tool is definitely best for doing one image at time. I use this a lot as I’m building webpages or doing blog posts.
♡ If you need to resize a lot of images, you’re probably better going with Bulk Resize or Short Pixel, which I talked about above. You need a paid version of Be Funky to resize multiple images at once and I personally don’t think it’s worth the money when there are great free tools out there.
A FEW LAST THINGS…
If you’re a WordPress user, which I highly recommend, there are some free plugins available that will resize images for you! They even take device adaptability into account so you never have to worry about your images looking crappy on bigger screens. If you’re a set-it-and-forget-it type of person, then a plugin might be for you.
ONCE THE IMAGE IS UPLOADED TO YOUR SITE, RESIZING IT DOESN’T MAKE A DIFFERENCE