My favorite recent update? The website link from a pin shows up right on the image, even when it’s small! Potential traffic doesn’t even need to enlarge your pin – if they like what they see, Pinterest gives the option to go straight to your blog. Traffic booster, 100%!
But with Pinterest being the crazy place that it is, a lot of people are still struggling to nail down that perfect Pinterest strategy. Groupboards, tribes, manual vs. scheduled pinning – it can be overwhelming. And for people who don’t turn pins into traffic, it can be easy to blame any of these things.
But truthfully – good pins convert. if you’re not getting clicks from your content, you might need to look in to your pin quality first.
Today I’m going to dive into 6 simple strategies that will help you get more traffic from those little images. And as a little gift to help you create more gorgeous pins, you can also steal some of my free stock! Get 10 right now and more on the first of every. single. month 🎉
How to Get More Clicks from Your Pins + Drive More Traffic from Pinterest
1. VISUALS, VISUALS, VISUALS.
The way your Pin looks is nearly everything. Make sure you’re using compelling images, different types of text, and colors to draw the eye. With Pinterest being so crowded these days, it’s crucial to make sure your graphic can stand out in the feed.
I started creating my pins using a flat color – but quickly realized that an image performs much better, even if it’s just in the background. Why? People are drawn to dimension. Images are a key part of attracting that attention.
I like to do an overlay on my images so I can make sure that my text is REALLY the focal point of my pin. You don’t have to do this – especially if you’ve got a great image to show off – but make sure that your headline and free offer are clear to the viewer.
2. Include an opt-in and show it off.
One of my favorite things to do for my pins is to use an iPhone or iPad mockup and show off the video, opt-in, or content of the blog post. Displaying it this way helped me convert SO much higher with my pins. I think there are a few reasons for this:
- it creates curiosity. They’re getting a sneak peek – which leads them to want to see the rest.
- it makes what you’re offering more real.
- it draws the eye, especially if you add an arrow pointing to it.
- it elevates the look of your graphics and makes them look more professional + well designed.
I do this a lot with my pins and I have definitely noticed that in tests where one image has this and another doesn’t, the image with this little graphic generates a lot more clicks. If you look at my blog posts for Girl Boss Stock – you’ll actually notice that I do this on basically every post. My philosophy? If it works, do more of it!
If you were giving away a cheatsheet, you could pop the image in to that iPhone or iPad screen. If you don’t want to give away all of the details, you can make the image a little blurry (there is a trick for doing this in Canva). You can read more about this strategy – and how to blur the image – here.
3. Reaffirm the topic with your images.
There are so much content on Pinterest – it’s easy to glaze over poorly designed pins as if they’re not even there. One small, psychological trick to get more clicks to your post? Make sure your wording is backed up by the image you use with it.
If you’re talking about Pinterest, include a mockup of the Pinterest feed. If the post includes a video, show a screenshot of the video player. If you’re talking about
I do not mean to throw any one under the bus in ANY way. I think both of these websites offer great content and have beautiful pins. I did, however, want to show a real example of two pins on Instagram content that have a different effect.
The first is a little more generic – and it’s easy to pass by. It’s a great post concept and the title is well done, but the lack of relevant images makes it kind of boring and doesn’t entice me to see the content.
The second I find really compelling. It helps that the color is brighter too but the Instagram image in the background is what really draws my eye. It pairs with the topic and makes me interested to see what the post is all about.
Another thing to note? I am much more interested in the content of the first pin. I would much rather read that post and think it aligns more with my strategy. But on the feed, I almost missed it and I don’t feel very strongly about clicking to see the content.
This is why it’s SO CRUCIAL to make our pins stand out.
What you say matters, but how you say it is just as important. Presentation is everything.
4. The post title doesn’t need to be pin title.
I like to create my blog post titles based on what people might search for. I find that this is really powerful for bringing me lots of traffic from search engines. BUT what people might search on Google is completely different to what they might want to click on Pinterest.
Let’s say, for example, that I have a yoga blog. Maybe, after doing some research, I realize people are searching for beginner yoga poses. I would create a blog post with ‘beginner yoga poses’ in the title, in the link, etc to improve my SEO ranking to get me lots of traffic from Google.
But on Pinterest – ‘Beginner Yoga Poses’ doesn’t have a great, compelling hook.
On my pin, I probably want to change it to something like – “9 yoga poses every beginner must try“. This is the type of title that would be interesting to someone scrolling through their Pinterest feed. Get creative and think like your audience – what language will show them how valuable your content is?
Make sure you speak to your audience according to what works specifically on Pinterest.
5. Split test.
And going right off of the last tip – why stop at just one headline? Why not create a few different pins trying out a few headline ideas?
This is a strategy I use for every blog post. I’ll create 3-4 different pins, mixing up the layouts, titles, and sometimes even colors. And this is a really powerful trick for growing on Pinterest.
- it helps me stretch out my content. I can suddenly promote one blog post 3 or 4 different ways without spamming my followers or group boards with the same image over and over.
- it allows me to look back and notice patterns. Does one layout get more repins? One type of title? What color palette is getting more clicks? By testing like this, I can refine my Pinterest strategy to do more of what works.
If you have a new blog without much content, or you’re just interested in improving – I highly recommend you start creating multiple pins for each blog post. It’s a little bit more work but it’s absolutely worth it.
6. Create brand recognition.
When I first started blogging, I read somewhere that infographics get way more social shares than other types of content. Of course, as a newbie blogger, I was all over it. I created infographics like crazy and was super excited to see the traffic roll in.
But truthfully… it was basically crickets over on my blog.
When I looked at my analytics, I noticed that infographics were getting me lots of SAVES but hardly any clicks. Of course, I immediately stopped creating them.
But now, as a more experienced blogger and someone who is actively on Pinterest, I see the immense value of these types of pins.
While they may not drive many people back to your website – they are doing something else important for you. They’re getting your brand out there.
Infographics, design pins, and quote images? They spread like wildfire. People love to pin them and go back to refer to them on their boards. So while they may not get you tons of traffic right now, they are helping to get your name out there.
And if someone has seen your name come up repeatedly before – maybe they’ve even saved a few of your pins – they’re much more likely to check out your website in the future.
I know that creating Pinterest content requires a lot of images – so I’ve created 10 free stock photos you can use for your Pinterest graphics!